BRIGHTSPOT WHITE PAPER

The New Age of Content Management

The landscape for delivering experiences through content has changed. What are the key features of a modern content business platform?


Over the past few years—as digital transformation came to the forefront and forced businesses to move faster than ever—content management took on a new meaning.

And, with the profusion of new digital channels through which to engage consumers—from chatbots and voice assistants to social media—content management naturally had to take on a new definition beyond the web. But content is not dying. Quite the opposite.

At Brightspot, we wholeheartedly believe that every business is now a content business. One of the biggest shifts we’ve seen over the past few years is that it’s no longer just publishers and media companies who use content to drive revenue—everyone from eCommerce companies to B2B brands are putting content at the center of their strategy in order to reach customers in new ways.

At the heart of this opportunity sits an extensible and adaptable solution as the hub of all your content, data, integrations and more. This white paper looks at the changing digital landscape and help you discover what’s needed for today’s best content business platforms, including:

  • How content management has changed
  • How digital-first content businesses are structured today
  • What’s next for the future of content management
 

 

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Featured Speakers

 

 

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Featured Speakers

 

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Featured Speakers

 

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Why Brightspot is the right content business platform for you

 

Extensible Architecture

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

Extensible Architecture

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

Extensible Architecture

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

Why Brightspot is the right content business platform for you

 

Extensible Architecture

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

Extensible Architecture

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

Extensible Architecture

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

Extensible Architecture

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

 

 

 

Customers for life

 

Our world-class delivery team has decades of collective experience planning and executing technology transitions for some of the world’s most beloved companies and brands.

 
 
 
 

 

 

 

 

Why Brightspot is the right content business platform for you

 

Website Rebrand Checklist: Lessons from Brightspot’s Amazing Relaunch with Special Olympics

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

Website Rebrand Checklist: Lessons from Brightspot’s Amazing Relaunch with Special Olympics

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

Website Rebrand Checklist: Lessons from Brightspot’s Amazing Relaunch with Special Olympics

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

 

Why Brightspot is the right content business platform for you

 

Website Rebrand Checklist: Lessons from Brightspot’s Amazing Relaunch with Special Olympics

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

Website Rebrand Checklist: Lessons from Brightspot’s Amazing Relaunch with Special Olympics

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

Website Rebrand Checklist: Lessons from Brightspot’s Amazing Relaunch with Special Olympics

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

Website Rebrand Checklist: Lessons from Brightspot’s Amazing Relaunch with Special Olympics

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.