GARTNER REPORT

Don’t Wreck Digital Engagement With Bad Deployment Decisions for Your Digital Experience Platform


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Today’s customers have higher expectations for exceptional and unified multichannel experiences. These expectations are met by utilizing an integrated Digital Experience Platform (DXP).

According to Gartner in its report: Don’t Wreck Digital Engagement With Bad Deployment Decisions for Your Digital Experience Platform, “DXPs provide a scalable foundation for creating, optimizing, integrating, delivering and managing a range of digital experiences for different audiences, both internal and external.”

Implementing the right solution for your enterprise is where the challenge lies. Read this Gartner report for insights into:

  • Aligning the needs and goals of a digital experience platform to business outcomes

  • Explore the strengths and weaknesses of three deployment options: build vs buy vs integrate

  • Decision factors for choosing the right solution 


Gartner, "Don’t Wreck Digital Engagement With Bad Deployment Decisions for Your Digital Experience Platform," 31 July 2019, Gene Phifer
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