BRIGHTSPOT WHITE PAPER

eCommerce Content Strategy Guide

Driving Brand Discovery and Demand Through Content


 

While online shopping was already on the rise before COVID-19, retailers around the globe quickly realized adopting a digital environment was what they needed to do to reach today’s consumers—and, those already operating digitally are also seizing the moment to improve their experiences.

As an eCommerce brand, the experience you deliver must be personalized and seamless in order to retain existing customers and attract new ones. To achieve this, brands must invest in better eCommerce experiences through a content management system that can deliver throughout the customer journey.

In this white paper, we explore:

 
  • Why a content management system should be at the core of the eCommerce technology stack

  • How eCommerce brands need to foster a partnership between product and editorial teams

  • How a decoupled, headless or hybrid cms architecture can be suitable solutions for eCommerce

 

 

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Featured Speakers

 

 

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Featured Speakers

 

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut sagittis dolor eget laoreet consectetur. Donec et blandit purus. Vivamus quis lacus massa. Maecenas in erat."

 

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut sagittis dolor eget laoreet consectetur. Donec et blandit purus. Vivamus quis lacus massa. Maecenas in erat."

 

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut sagittis dolor eget laoreet consectetur. Donec et blandit purus. Vivamus quis lacus massa. Maecenas in erat."

 

Featured Speakers

 

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut sagittis dolor eget laoreet consectetur. Donec et blandit purus. Vivamus quis lacus massa. Maecenas in erat."

 

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut sagittis dolor eget laoreet consectetur. Donec et blandit purus. Vivamus quis lacus massa. Maecenas in erat."

 

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut sagittis dolor eget laoreet consectetur. Donec et blandit purus. Vivamus quis lacus massa. Maecenas in erat."

 

"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut sagittis dolor eget laoreet consectetur. Donec et blandit purus. Vivamus quis lacus massa. Maecenas in erat."

 

Why Brightspot is the right content business platform for you

 

Extensible Architecture

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

Extensible Architecture

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

Extensible Architecture

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

Why Brightspot is the right content business platform for you

 

Extensible Architecture

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

Extensible Architecture

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

Extensible Architecture

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

Extensible Architecture

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

 

 

 

Customers for life

 

Our world-class delivery team has decades of collective experience planning and executing technology transitions for some of the world’s most beloved companies and brands.

 
 
 
 

 

 

 

 

Why Brightspot is the right content business platform for you

 

Website Rebrand Checklist: Lessons from Brightspot’s Amazing Relaunch with Special Olympics

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

Website Rebrand Checklist: Lessons from Brightspot’s Amazing Relaunch with Special Olympics

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

Website Rebrand Checklist: Lessons from Brightspot’s Amazing Relaunch with Special Olympics

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

 

Why Brightspot is the right content business platform for you

 

Website Rebrand Checklist: Lessons from Brightspot’s Amazing Relaunch with Special Olympics

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

Website Rebrand Checklist: Lessons from Brightspot’s Amazing Relaunch with Special Olympics

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

Website Rebrand Checklist: Lessons from Brightspot’s Amazing Relaunch with Special Olympics

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.

 

Website Rebrand Checklist: Lessons from Brightspot’s Amazing Relaunch with Special Olympics

Extend the platform with your business logic and workflow for a flexible and fast publishing experience without compromise. Publish how you want - headless or decoupled - from the same environment.