To accelerate the planning, development, launch, and post-launch process that goes into creating their digital experiences for dozens of new campaigns, the Ad Council had to evolve how they connect with the American public. Today, they have come to rely on microsites to help manage the unique look, purpose and goals of their many ongoing awareness campaigns.
During this webinar, Christine Medina, VP of Digital Product, Ad Council, will walk through live campaign microsites and highlight key features and considerations that led to success. You’ll get a special look at these campaigns: She Can STEM, Discover the Forest, Feel Different Drive Different, Finish Your Diploma, and Love Has No Labels.
In this webinar, you’ll learn:
Your contact information is kept strictly private
Headless or Decoupled Freedom
Personalization & Content Syndication
Digital Asset Management
Robust Admin & Workflows