To accelerate the planning, development, launch, and post-launch process that goes into creating their digital experiences for dozens of new campaigns, the Ad Council had to evolve how they connect with the American public. Today, they have come to rely on microsites to help manage the unique look, purpose and goals of their many ongoing awareness campaigns.

During this webinar, Christine Medina, VP of Digital Product, Ad Council, will walk through live campaign microsites and highlight key features and considerations that led to success. You’ll get a special look at these campaigns: She Can STEM, Discover the Forest, Feel Different Drive Different, Finish Your Diploma, and Love Has No Labels.

In this webinar, you’ll learn:

  • The benefits of launching microsites with a unique look and feel
  • How Ad Council was able to improve time to market for new campaigns
  • How the right platform makes it easier to maintain control over dozens of active campaigns

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Mike Schmidt
Director of Multimedia

 
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Mike Schmidt
Director of Multimedia

 
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Mike Schmidt
Director of Multimedia

 
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut sagittis dolor eget laoreet consectetur. Donec et blandit purus. Vivamus quis lacus massa. Maecenas in erat."

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