According to Gartner, "In over 90% of WCM inquiries, Gartner clients are rethinking their current strategy, often seeking a brand new WCM offering as part of a technology platform overhaul." Many companies are considering a new web content management platform; the goal is to create more engaging, cross-channel digital experiences and to execute on their digital strategies.
To assist these companies, Gartner has developed an eight-step framework to optimize the selection process and improve the quality and fit of the WCM vendor shortlist.
We believe this framework will help organizations:
- Efficiently create a shortlist of appropriate WCM vendors
- Reduce the cost and timelines of selection
- Find comparable vendors to increase price negotiation leverage
- Exclude, at a very early stage, those WCM vendors that cannot support the goals of the required solution
Gartner Disclaimer: The Gartner logo is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. Gartner, How to Shortlist WCM Vendors for Your Digital Business Strategy, Refreshed: 4 September 2019 | Published: 18 April 2018. The Gartner document is available upon request from Perfect Sense.